BASE ONE / FOUNDER RESOURCES

Your first investor introduction

A practical introduction template for technology founders in Thailand and ASEAN. Explain the product, evidence and next step without a warm introduction.

By Base One · 5 October 2026

Make the business understandable

An introduction should give an investor enough information to decide whether a conversation makes sense. Start with the customer, the problem and what your product does. Plain language is more useful than a long list of technologies.

For company introductions to Base One, a deck is optional. We look for working products, early customer evidence and a clear next milestone. Thailand is our first focus; we consider ASEAN selectively.

Give a few facts, with context

Describe what is live and what customers actually do. Date your numbers and distinguish paying customers from pilots, registered accounts and people on a waiting list. If it is early, explain what you tested and what changed after the test.

Company name, product link and where the team operates.
Who uses or buys the product, and which problem it solves.
Product stage and a few dated facts about customer behaviour.
Your next milestone and whether you are fundraising.
Founder name and a reliable contact email.

Make the regional context explicit

If the team is in Bangkok but the company is incorporated elsewhere, say both. If you serve several countries, separate actual customers from markets you plan to enter. Specify the currency and time period for revenue figures.

Share information you are comfortable providing for an initial review. Customer names, personal data and confidential agreements can wait for an appropriate discussion. Sending an introduction is the start of a review, not a funding decision.

A starting point: replace every bracket

Copy this into your own document and adapt it to your business.

We are [company], based in [city / country], building [product] for [customer]. We help them [specific outcome].

The product is [stage]. As of [date], we have [customer / usage evidence, with time period and currency where relevant]. Our next milestone is [measurable outcome].

We are [raising now / exploring a future round / not currently raising]. You can see the product at [link]. I am [name], and you can reach me at [email].

These guides help founders present evidence for a potential private-company investment. They are general preparation tools. They are not investment terms or a promise of funding.